My name is Katrina Luong. I am the Owner & Creative Director of The Yellow Loft. I began my design career in 2000. I’ve taught design at California State Long Beach and Art Center College of Design in Pasadena. I’ve been a design judge on The Dieline Awards. I’m a mentor to young design professionals. I am a design enthusiast.
A little about The Yellow Loft. TYL is a graphic design studio that focuses on branding and packaging design in the Health+Beauty sector. We got our big break when we landed Sephora as a client in 2012. Since then we have designed for Kat Von D, Toki Doki, Sephora, Marc Jacobs, Hello Kitty, Disney, Marchesa, Forever 21, The Wine Group, Sunglass Hut, Mattel, Rosebud Woman, Nature Lab Tokyo, Stilazzi, Shani Darden, Senté, The Dieline...and more.
My design philosophy is to design products that live with people. I discourage plastics and encourage local manufacturing when possible/feasible.
These days, The Yellow Loft is more of a solo, autonomous operation based out of the NELA, North East Los Angeles in Highland Park, CA.
Less Than $10,000