Red Clay Hot Sauce
Outline on 01/04/2019
In preparing to expand into new markets, the Red Clay team approached us in 2018 for a full identity revision and website redesign. We took inspiration from Chef Geoff Rhyne’s connection to the red clay soil of Georgia, his love for simple ingredients and the genius of thoughtful flavor, and created a brand identity oriented around emotion, authenticity and impact. We kept the sauce colors at the heart of the palette and complemented with earth tones meant not only to distinguish the individual flavor profiles but also create impact on store shelves, restaurant tables and in crowded refrigerators. Our work on the brand includes a custom word mark, pepper illustrations, brand story and product copy, and label and package concepts.