Highland Spring: A Modern Scottish Classic
Taxi Studio on 10/29/2018
Tasked with revolutionising both the visual identity system and 3D bottle structure, we teamed up with friends and structural design wizards, Touch to create an integrated pack design as pure and natural as Highland Spring water itself. For a water famously sourced from its own special corner of Scotland, we turned to the dramatic landscape of the Ochil Hills as the perfect backdrop to balance the brand’s Perthshire provenance with modern simplicity. Featuring a 3D-effect logo that aligns this organic landscape with the elements that shape it, a groundbreaking transparent label elevates Highland Spring’s brand mark to the heavens and enriches its proud thistle crest with a modern edge. Beneath the label, a new bottle structure physically captures the strong and dynamic landscape of the Ochil Hills whilst also giving the bottle a stronger structural integrity. Highland Spring’s privately owned catchment area is also celebrated with 3D embossing around the base of the bottle.