The True Honey Co.

The True Honey Co.’s (TTHC) honey is among the purest Manuka on the planet, honey that can fetch $240 per jar. They came to Think Packaging needing a package that reflected the rare and ultra-premium nature of the product, as well as the honest and transparent values of their brand. As it would only be sold online, the box’s delivery would be the first physical touchpoint the consumer would have with TTHC. The brief was that the honey must arrive safely and look like it was worth every penny when they got it. Working closely with Marx Design, the starting point was creating a custom pack that could work over four glass jar sizes. Many CAD drawn dielines and hand-cut/assembled mockups were made. The chosen direction, predictably, was the most challenging – creating a triangular segment that cradles the entire jar to create an impact zone. Fully suspended, it creates a 360-degree grip on the jar, allowing zero movements.