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Mike's Hot Honey

Mike’s Hot Honey was transitioning from specialty stores to mass retail. Their packaging wasn’t delivering on shelf standout or recognizable brand elements. They also needed to communicate that unlike other honey products, MHH is a versatile condiment that works equally well in both sweet and savory applications. We created a suite of elements that work on and off pack to create a distinct brand expression. The result was improved shelf standout and product comprehension. MHH has leveraged their new packaging to gain broader distribution and to secure $2M in growth capital.