A REAL PAGE-TURNER
Affinity Creative Group on 02/07/2019
We retained visual references to TEXTBOOK Wines established brand equity, while adding interest through the use of an intricate and highly detailed rosette device that serves to draw attention and heighten intrigue around these two special offerings. The look and feel of a classic library volume is delivered by melding authentic and regal typography elements, unique border treatments and the addition of a red ‘T” monogram, which creates an unavoidable focal point. The use of a large label size, application of a on-trend, shorter capsule, and choice of a more substantial, higher-weight bottle, completes the distinguished look and feel of these elevated selections within the TEXTBOOK portfolio and supports a much higher price point from the core line. The result is a TEXTBOOK you’ll want to own and open.