WowMe Design Slices It Up For Mattessons
by Casha Doemland on 09/06/2018 | 3 Minute Read
Mattessons reaches out to WowMe Design to help rebrand the beloved family favorite across the United Kingdom. Each design of sliced meat is packaged in a clear container with the Mattessons' logo and various badges of color to help differentiate the types of meat.
"Kerry Foods briefed WowMe to create a new look for their heritage brand of Mattessons traditionally cured sliced meats."
"Mattessons has been a firm family favourite in the UK since the 1970s when they first introduced the concept of pre-packed cooked sliced meats to the UK market. Kerry Foods asked WowMe to design an updated look for their standard and premium packs. This look needed to honour the brand’s heritage but would also deliver shelf standout in the busy category that is full of own-brand products."
Andy White, Creative Director of WowMe Design remarked, “We always see the updating of a heritage brand as a fun challenge. Designing for a new brand can sometimes be easier, but there’s another level of consideration when working with a loved brand with history” He added, “For Mattessons we needed to ensure that any move on wasn’t seismic, shoppers have a longstanding relationship with the brand so it was important that we created a design that retained some familiar cues whilst ensuring Mattessons retained their well-deserved place on the sliced meat shelf and would continue to attract new converts to the brand.”
"The new packs are now appearing on shelves in all major convenience store chains across the UK."
Agency: WowMe Design
Designer: Ian Skelsey
Creative Director: Andy White
Location: United Kingdom