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What Dear Tea Society Personality Are You?

by Casha Doemland on 05/14/2018 | 2 Minute Read

Concepted by Open Studio, Dear Tea Society carefully wove together different flavors of tea with a book cover aesthetic to take the membership a step further. We've got to say, we're all about this fictional club and wish it was real. 

"The mission was to develop a whole new Nordic tea concept that could stand for quality, sustainability, innovation, and traceability - in a playful way. 

Our idea was to create a fictional members club, where all teas have their own personality. Every blend/infusion is personalized with a portrait and a charming personal description. We wanted the tea to feel as an interesting (and often eccentric!) characters that you'd like to meet over a cup. "

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"The inspiration comes from classical tea salons and British member clubs, but at the same time we wanted to create something contemporary that makes tea drinking as urban and modern as the barista culture. 

The member clubs brought our thoughts to libraries that led us to the book-like design. The tea packages are placed on the shelf with the back outwards for easy reading of the title, sort and flavor. 

In addition to visual identity, naming and packaging design, we have also developed a physical meeting place for tea lovers in the form of a showroom/office/tea shop. On the walls we have hung the actual paintings from our packages."

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Client: Johan Damgaard, Catrin Rudling, Carolina Pilengrim
Agency: Open Studio
Account Director/Strategist: Åsa Berg
Copywriter: Emi Gunér
Designer: Karin Ahlgren
Final art: Ylva Krantz
Artist: Sara Nielsen Bonde
Artist: Carl Ahlman
Artist: Mimmi Blomqvist
Artist: Robin Portnoff
Architect: Agneta Pettersson
Production manager: Johanna Jöhncke
Location: Stockholm, Sweden

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