Adidas takes its nickname of Cookies & Cream and runs with it, launching a whole campaign for the limited edition UltraBOOST LTDs. Featuring a sleek, matte black milk carton with the logo and swish of milk on one side, and the story in grey on the other, the commitment is real.
“The Adidas limited edition white/grey/carbon UltraBOOST LTD has been dubbed the ‘Cookies & Cream’ by sneakerheads and social media influencers alike. For the 2018 release, the brief was to concept and deliver a unique and collectible footwear kit that truly celebrates the ‘Cookies & Cream’ story.”
“The kit includes one pair of Adidas UltraBOOST LTD, one pair of Primeknit socks, a dunking glass with custom illustration, stickers, an info card and, last but not least… custom Adidas UltraBOOST Oreo inspired hand-made cookies!
These kits were limited to 50 units and shared exclusively with a select group of athletes and influencers. For the women, these kits included a pair of the infamous Adidas UltraBOOST X. These kits were debuted on March 6th in conjunction with National Oreo Day.”
Agency: Hovers Over Water™ x Roundhouse™
Account Management / Client Relations: Roundhouse™
Illustration / Design: Ben Smith, Dave Smith, Chris DeGaetano
Custom Hand-made Cookies: Annie Pies
Production: Premier Press
Brand: Adidas
Location: Portland, Oregon
