Vendors line the halls of Fancy Food Fest

Instance – Where Instagram Defines Your Scent

by Casha Doemland on 09/05/2018 | 3 Minute Read

Conceived by students Artero JuliaBaeck ÁngelesSuaya Florencia for a project, Instance brings your scent to life through your Instagram feed. That's right, the photographs and your memories are the building blocks to your own personal fragrance. 

"The brief, to create a revolution in personal care. The new product development is a customizable scent/pack based on someone's digital feed."


"In order to customize and personalize a deodorant to Rexona's each brand ambassador, a unique scent has been created based on each one's experiences, travels, preferred colors and style which are reflected in his/her Instagram digital feed.

A way of gifting someone an instant of that memory they would've probably wanted to last forever."


Design: Artero JuliaBaeck ÁngelesSuaya Florencia
Location: Barcelona, Spain

You may also like