Vendors line the halls of Fancy Food Fest

From: Makes Gift Giving Easy

by Casha Doemland on 07/09/2018 | 5 Minute Read

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From: makes the gift of giving easier than ever before. 

"We were tasked with envisioning a retail store with exclusive products that target and fills the current market gaps. Through research and analysis of generational habits, the current store brand landscape and pinpointing target audiences, we found a demand in a few specific areas. Consumers are looking for items with a story that supports their desire for personal expression. Additionally, we discovered there is a shift happening within the definition of consumer value. People are moving away from the notion of monetary value and instead are searching for value in knowledge, craftsmanship, ultimately searching for a sense of connection to the world around them.

The From: store and packaging were conceptualized around the idea of receiving a letter. Our products are a gift to the customer, specialized just for them."

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"HOME BRAND

From: Home is a line of home goods and decor, designed to bring personality and value into any home. This curated line of products can be mixed and matched to amplify any personal style. Each item has a story, based off of its history from concept to production." 

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"BASIC BRAND

From: Basic is a line of beauty & personal care items. This label is designed to be the essential skin product for the consumers who need simplicity in their daily routine. It holds the core values of the brand, while ultimately creating a recurring consumer base. We believe in making effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics. We believe our products have a good value based on ingredients that we use and by the people who craft the products."

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"PARTNERSHIP BRAND

The From: Partnership brand is the most individual of the overarching store labels. While adhering to all the overall core values, this label independently communicates the aspect of partnership for the From: Store. Every quarter, the From brand partners with a local business and together they collaborate to create new edition of products. 

For this initial edition, we partnered with a local ceramics artist, Julia Lemke. Her small business Totem Co., based out of Berkeley, is a collection of homeware and jewelry inspired  natural forms, simplicity and traditional craft. All her products are made and thrown by hand, then designed through her special glaze chemistry process. The packaging for this edition was inspired by Julia’s scientific processes and artistry in her pieces."

 

Designers: Brandi Steele, Jessica WonomihardjoJay Jeon & Lisa Lindh
Location: San Francisco, CA USA

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