Chica Drinks Values The Little Details
by Casha Doemland on 08/27/2018 | 3 Minute Read
From a distance, Chica's designs appear minimal, but when you take a closer look you'll discover the intricate details that make this brand stand out. Designed by Estudio Maba, this design features varying pastel backgrounds with gold details that highlight the ingredients.
"Chica started as a packaging project, a label design which evolved into a branding project when this process was considered the creation of the brand. A product manufactured by a small company must be creative when finding its space in the market if it wants to find its place in the world of large-scale consumption. "
"The space Chica has found is within the horeca channel, wherever gourmet and exquisitely designed products are needed. The brand concept behind Chica Unusual Blends is based on its unexpected combinations, the hedonism surrounding luxury environments and the delicacy of organic products. Its imagery, close to that of perfumes or spirits, makes this small bottle and object of desire."
Agency: Estudio Maba
Client: Chica Unsusual Blends
Conceptualization: Miguel Angel del Baño, Beatriz Suárez
Design & Layout: Miguel Angel del Baño