Bright Greens Designs Pack A Punch
by Casha Doemland on 08/28/2018 | 2 Minute Read
Designed by Interact Boulder design agency, Bright Greens packs a healthy punch for your all your smoothie needs.
"Bright Greens was born to shake things up - literally. Founded from a deep desire to have great nutrition with even better convenience, Bright Greens was the world's first shakeable green smoothie AKA Blender Free. Sadly the brand wasn’t shaking things up on a shelf, and that’s where we stepped in."
Interact partnered with Bright Greens to help them break through the freezer doors. The challenge Bright Greens presented was clearly communicating with consumers that this product was more than just a frozen fruit commodity. This design needed to quickly draw the consumer in and educate them that this product is a ‘shakeable’ smoothie - hassle-free compared to it messy cutting-board-and-blender counterpart.
The focal point of the pack - a bright green mason jar with their light-bulb-leaf brand identity - anchor the pack. Each flavor is accented with bright and bold pops of color, providing impact behind freezer doors. The photography, as a result, contrasts dramatically and clearly depicts the fruits and vegetables used in each SKU.
Agency: Boulder Interact
Location: Boulder, CO