Birra Zonzo's Designs Replicates Art
by Casha Doemland on 09/10/2018 | 2 Minute Read
Australian-based design studio, Swear Words turns Birra Zonzo's Pale Ale & Lager into a work of art with it's bold lettering, bursts of color and minimalistic designs.
"Eschewing a minimal and delicate approach we wanted to take the existing Zonzo brand elements and dial them up — colour, scale and illustration all play a role in communicating this “celebration in a bottle”. Birra Zonzo is a playful homage to mid-century European poster art, but the finishes and stock selections communicate an underlying commitment to quality."
Agency: Swear Words
Designers: Tom Clayton, Holly Worthington
Creative Director: Scott Larritt