Nixit Normalizes Menstrual Cups In Bold Fashion

by Casha Doemland on 03/07/2019 | 2 Minute Read

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It's amazing that companies are normalizing periods and the products associated with them because they're a biological part of life that women, as people with ovaries, did not choose to have. We love the bold approach that Nixit takes with their menstrual cup packaging as it makes for an approachable and unique take on feminine hygiene products.


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Nixit challenged Designsake Studio to develop the company’s brand identity and packaging, asking for a fresh approach to an otherwise considered 'gross' alternative to typical period products. The studio also needed to highlight the many benefits of using a menstrual cup while empowering women to learn about their bodies, their cycles, and their period’s impact on the planet.


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The solve included the use of bright colors, clean typography, premium finishes, and straightforward messaging on several of the boxes’ exterior and interior panels. Playful illustrations allow for a more conversational tone to discuss anatomy and how to use a menstrual cup. Unlike typical tampons, pads, and liners, nixit isn’t overly flowery or feminine. It gives it to women straight because they can handle it.

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Designer - Danielle McWaters
Illustration - Soojin Kim
Photographer - Aubrie Prick

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