Big League Chew Puts Female Player On The Package For First Time
by Rudy Sanchez on 02/11/2019 | 2 Minute Read
Big League Chew started as the idea of Portland Mavericks pitcher Rob Nelson, as fun, kid-friendly alternative to the chewing tobacco popular with baseball players in the 70s. Since their inception in 1980, they've sold over 800 million pouches of bright colored, shredded faux-chaw.
Since 1980, the brand’s pouches have featured big, bro-ish cartoon sluggers, but now the brand has added a female softball player to their roster. Available online and hitting stores in late spring, Big League Chew will now offer their “Outta Here Original” flavor in a pouch featuring a softball player.
This new design marks the first appearance of a female character on the packaging and will be sold alongside her male counterparts. Softball is a big sport in the US—in the 2017 to 2018 season, 368,000 girls played high school softball, and the game will return to the Olympics in 2020.
The caricature was drawn by artist Amanda MacFarlane, whose uncle, Bobby Bonner, played for the Baltimore Orioles. MacFarlane's has a niece who plays youth softball in upstate NY, and she inspired the character. Big League Chew had been working on featuring a female player for some time and approached MacFarlane after seeing her work on Instagram.
"They asked me to create several sketches for the new pouch," says Amanda. "We tweaked those designs based on details that the Big League Chew team requested, like the visor, and patches. After that, I pretty much had free range. I drew inspiration from my niece. She plays youth softball in upstate NY. She’s such a joy to everyone around her and a fierce ball player. The Big League Chew team liked the design, and from there we finished her up in September."
"I couldn’t be happier with the positive reaction out there," adds Amanda. "It’s a great feeling to be a part of Big League Chew's new pouch with the first ever female on the cover!"