Create An At-Home Experience With Aroma

by Casha Doemland on 01/15/2019 | 1 Minute Read


Aroma delivers a splash of color ombre-style with each beauty product and it has definitely caught the eyes of the team at Dieline. 


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Aroma is a range of bath and shower products, designed to create a spa experience at home. Ideal for anyone wanting to treat themselves to a little affordable luxury.

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Insight

Fragrances have a major impact on our well-being. Our task was to give the brand an identity reflecting that insight. We opted for a design that is simple and distinctive, a spectrum of soothing shades.


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Creation

There are three scents, each evoking a different emotion: Sprudlande (Exuberant), Rogivande (Soothing) and Uppfriskande (Refreshing). Sprudlande has the bubbly fragrance of Japanese cherry blossom and magnolia, Rogivande the calming scent of sandalwood and ylang-ylang and Uppfriskande the wonderful smell of fresh citrus and crunchy green apples. Each fragrance comes with its own colour scheme. The “o” in the logo is like a bubble, gently wafting away on a light breeze and spreading the scent.


Agency - Happy F&B
Designer - Anna Ahnborg

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