Samsung Kicks Plastic Packaging To The Curb
by Rudy Sanchez on 01/30/2019 | 2 Minute Read
Samsung is one of the largest consumer electronics manufacturers in the world. They're only behind Apple in terms of revenue at $212 trillion, selling everything from computer chips, phones, televisions, and other consumer electronics globally.
So when a company as large as Samsung announces they will take actionable steps to ditch plastic packaging, replacing it with more eco-conscious and sustainable alternatives, you take note.
Given Samsung’s breadth and depth within many consumer electronics segments including televisions, mobile phones, and appliances, their environmental impact is difficult to understate. Samsung has started by forming an internal task force from design and development, purchasing, marketing and quality control, to find ways and new ideas for sustainable packaging improvements.
Samsung will start by replacing plastic trays for molded pulp, a switch Apple made for the iPhone 7, as well as changing the design of the phone charger from a glossy finish to a matte finish, thereby eliminating the need for a plastic film for protection inside the packaging.
By 2020, Samsung wants all of their fiber materials for their packaging and manuals certified by organizations like Forest Stewardship Council. By 2030, Samsung will utilize 500,000 tons of recycled plastics and will collect 7.5 million tons of discarded products.
For TVs and appliances such as refrigerators and kitchen stoves, Samsung will replace the current plastic bags used to protect their surfaces with more sustainable alternatives such as recycled materials and bioplastics, made from non-petroleum raw materials such as starch and sugar cane.
“Samsung Electronics is stepping up in addressing society’s environmental issues such as resource depletion and plastic wastes,” said Gyeong-bin Jeon, head of Samsung’s Global Customer Satisfaction Center in a news release.
Whenever a company as large as Samsung makes a notable a change like this, the effects across their sector is significant. In the past, the most visible of these changes revolved around hardware and software design, but now Samsung has committed to more sustainable packaging practices, including a reduction in plastic.
Apple has already made strides with this, but will we see other manufacturers like HP, Hitachi, and Sony feel more pressure to reimagine their packaging to a more sustainable design now that Samsung has also committed to using less plastic?
Only time will tell, but so long as it doesn’t result in more phones catching fire, we’re all good.