Gracias A Dios Is Handcrafted In Tradition
by Casha Doemland on 01/29/2019 | 3 Minute Read
From the labels on the bottle to the phenomenal paper they're wrapped in, we are all about the designs Abraham Lule produced for Gracias a Dios Agave Gin.
As a starting point, I had to look for solutions for what would replace the current mezcal logo. I wanted to find a way to bring provenance and humility to the forefront. I decided to draw a well in order to communicate the purest ingredient at the heart of the spirit; water. Surrounding the well, is, what I thought it would be a Mexican botanical garden, representing the exotic and fresh ingredients that are the source of the Gin's unique flavor.
These three labels are an expression of Mexican packaging in the present that unapologetically uses the past as a tool to communicate nostalgia. I strongly believe that by keeping this classic design language alive I will help extend the life of handcrafted Mexican solutions for the generations to come.
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- Designer: Abraham Lule