The Good Patron Coffee Comes With a Look Inspired By Paper Cutouts
by Natalie Mouradian on 08/16/2018 | 3 Minute Read
Marx Design created this paper cutout inspired packaging for The Good Patron, a coffee brand that offers a simple yet delicious product.
“The Good Patron, Coffee Done Good.
The Good Patron’s coffee is the perfect blend of 4 great coffee regions. Ethically sourced, it delivers a full bodied richness with hints of dark chocolate. The Good Patron doesn’t do complicated – offering one blend to make a long black with just the right depth, or a flat white that cuts through the milk, giving folk a great brew every time!”
“The brief was to create a credible coffee brand to operate initially within a traditional alcohol environment.
The design solution is a playful celebration of the social occasion of drinking coffee, balanced with a friendly but restrained typographic treatment. The illustration is a throwback to ‘Push Pin’ era hands-on paper collage.
You will find The Good Patron at your local Lion establishment.”
Designed By: Marx Design
Location: New Zealand