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The Good Patron Coffee Comes With a Look Inspired By Paper Cutouts

by Natalie Mouradian on 08/16/2018 | 3 Minute Read

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Marx Design created this paper cutout inspired packaging for The Good Patron, a coffee brand that offers a simple yet delicious product.

“The Good Patron, Coffee Done Good.

The Good Patron’s coffee is the perfect blend of 4 great coffee regions. Ethically sourced, it delivers a full bodied richness with hints of dark chocolate. The Good Patron doesn’t do complicated – offering one blend to make a long black with just the right depth, or a flat white that cuts through the milk, giving folk a great brew every time!”

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“The brief was to create a credible coffee brand to operate initially within a traditional alcohol environment.

The design solution is a playful celebration of the social occasion of drinking coffee, balanced with a friendly but restrained typographic treatment. The illustration is a throwback to ‘Push Pin’ era hands-on paper collage.

You will find The Good Patron at your local Lion establishment.”

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Designed By: Marx Design

Location: New Zealand

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