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This Sacred Beer Pays Tribute To Its Origins With Label Illustrations

by Natalie Mouradian on 08/09/2018 | 3 Minute Read

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This modern beer pays tribute to Ecuadorian ancestors and wildlife. Flandoli Branding Studio created the packaging for Wilco Sacred Beer.

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“Wilco Sacred Beer was born in the Vilcabamba Valley located in the city of Loja (Ecuador),  a place known for being a refuge for the long-lived people. It is full of mysticism and legends in a lost paradise that also serves as a meeting place for tourists from all over the world. The indigenous term ‘wilka’ comes from the ‘Anadenanthera colubrine’ tree, a species with hallucinogenic properties that the the Incas and other people who have lived in the area considered magical and sacred.

We were inspired by the concept of ancestral rituals and the animals of the region to design the label system.”

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Designed By: Flandoli Branding Studio

Art Direction & Design: Mateo Flandoli, Wins Vegas

Photography: Angel Fabricio Castro Espinosa

Client: Diego Román - Wilco

Location: Quito, Ecuador

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