Joyn Wants To Improve The Way People Use Gift Wrapping

by Natalie Mouradian on 08/08/2018 | 2 Minute Read


Joyn is here to improve the art of gift wrapping with beautiful packaging to boot.

“Joyn is a beautiful innovation in gift wrapping.

We have created an emotive pack design, capturing the act of giving through the 'Gift Horse' illustration by the wonderfully talented, Brett Ryder.”


“Functionally we have looked at improving the experience of adhesive tape. The simple mechanism dispenses a pre-cut crystal clear strip so you can wrap beautiful gifts every time with no mess.

The box is made from thick coated matt board with a gold foil finish. A full bleed illustration wraps around the box providing visual delight and provides a beautiful desirable stationery product. The product has a global design protection with The Intellectual Property Office.

JOYN will be in-store in September.”


Agency: Seed

Designers: Brett Ryder, Jon Shaw

Location: London

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