We love how this cosmetic brand takes on color. democràcia estudio created the packaging for Sara Simar, a Spanish brand of cosmetics that appeal to young women who want to be seen as elegant.
“Sara Simar is a Spanish brand dedicated to the world of cosmetics.
With the redesign of the brand, carried out by democràcia estudio, they want to transmit the values that define a current woman: a young woman who is self-confident and unique. A feminine and elegant woman.”
“Precisely to reflect the naturalness and purity of its principles, the brand travels graphic landscapes interpreted by torn paper, resources that give strength and personality to the brand and, at the same time, make us travel to idyllic settings, paradisiacal places that bring well-being and beauty.”
Designed by: democràcia estudio
Creative Director: Javi Tortosa
Copy & storytelling: Marta Tortosa, Pablo Llobell
Designers: Migue Martí, Chavo Roldán
Client: RBB Cosmetics
Location: Valencia, Spain
