DIFT designed the simple yet striking packaging for Brabance, a brew that is Belgian through and through.
“Not your average beer, Brabance is a Belgian ale infused with passion berries to give an extra zing. We used Hallertau Blanc and Delta hops, Vienna Malt, and the rest is up to you to discover when you taste it! Brewed at Valduc-Thor in Wallonia, packaging designed by Dift in Flanders, Brabance is as Belgian as it gets.”
“’Belgian, iconic architectural, vintage and out there.’
It was a rather complex briefing. Vintage is such a broad concept, and as Belgians we’re not exactly known for our history of architecture (let’s agree to disagree, if we must). And yet, it all came together pretty fast. With a subtle referral to Lichtenstein and an ever changing label with Belgian architecture, we’ve created a bottle that will be noticed on the shelves and makes a perfect tourist gift.”
