Severo Tequila's Labels Bring a Traditional Vibe
by Natalie Mouradian on 08/01/2018 | 4 Minute Read
This tequila comes with an old school vibe. Cocoa Branding created the packaging for Tequila Severo by taking a traditional yet modern approach to the design overall.
“Inspired by the post revolutionary period of the ‘Maximato’ (1928-1934), Tequila Severo evokes that era in which Mexico underwent a profound political, economic and social transformation that shaped up its national identity.
As a result of this convulsive stage, the tequila becomes the signature national drink, largely contributing to the formation of this renewed and proud national identity.”
“We created the brand from the get-go, including the naming, paying homage to that Mexican era of profound nationalism, and for those that appreciate old-school tequila, from when things were done right, or not done whatsoever.”
Designed By: Cocoa Branding
Creative Direction & Art Direction: Rodrigo Suárez, David Zavala
Designer: Abraham Melendres
Printer: CEI Printers
Manufacturer: Marinter Wines
Location: Guadalajara, Mexico