Severo Tequila's Labels Bring a Traditional Vibe

by Natalie Mouradian on 08/01/2018 | 4 Minute Read

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This tequila comes with an old school vibe. Cocoa Branding created the packaging for Tequila Severo by taking a traditional yet modern approach to the design overall.

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“Inspired by the post revolutionary period of the ‘Maximato’ (1928-1934), Tequila Severo evokes that era in which Mexico underwent a profound political, economic and social transformation that shaped up its national identity.As a result of this convulsive stage, the tequila becomes the signature national drink, largely contributing to the formation of this renewed and proud national identity.”

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“We created the brand from the get-go, including the naming, paying homage to that Mexican era of profound nationalism, and for those that appreciate old-school tequila, from when things were done right, or not done whatsoever.”

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Designed By: Cocoa Branding

Creative Direction & Art Direction: Rodrigo Suárez, David Zavala

Designer: Abraham Melendres

Printer: CEI Printers

Manufacturer: Marinter Wines

Location: Guadalajara, Mexico

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