Frozen pizza has never looked so good. Zeus Jones created the bold and playful branding and packaging for Outsiders Pizza Company, a new brand that is looking to shake up the frozen pizza aisle by providing a product made with only the finest ingredients.
“We recently helped concept, design and launch Outsiders Pizza Co., a new frozen pizza brand that we took from zero to shelf in under nine months.
Outsiders Pizza gives the best, under-respected pizzas their moment — paying tribute to pizza styles from great American cities like Detroit and Milwaukee.
To stand out from the rest of the frozen pizza aisle, we used a combination of transparent packaging and a sturdy cardboard band to showcase the ingredients in a way that feels premium but not gaudy.”
Designed By: Zeus Jones
Location: Minneapolis, MN
