BLOK is a Men's Shampoo That Comes With a Playful Face

by Natalie Mouradian on 07/26/2018 | 3 Minute Read

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ESH gruppa designed the unique packaging for BLOK, a men's shampoo that aims to be a product you'll want to keep long after its initial use is over.

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“Task: Design a shampoo bottle that you would not want to throw away.БЛОК (BLOK) is a mens shampoo with fragrances of fennel and coriander. For each fragrance we came up with a special set of common bathroom objects put together to resemble a face. Take the label off and a bottle will turn into a character. Now that guy will live on your bathroom shelf.”

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Designed By: ESH gruppa (Phillip Tretyakov, Ivan Yakushev)

Printer: Copybrothers

Location: Moscow, Russia

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