Vendors line the halls of Fancy Food Fest

Check Out the Eye-Catching Patterned Packaging for Good.

by Natalie Mouradian on 07/24/2018 | 3 Minute Read

5_bottles_different.jpg

If you’re new to wine, this conceptual project might just speak to you. Mary Zaleska and Amanda Bentley created the packaging and branding for Good., a brand that wants to introduce people to good wine.


“Good. is a concept project created in a collaboration between Mary Zaleska and Amanda Bentley. We created the visual identity, advertising, and packaging for the brand.

The idea behind Good. was to have an honest product targeting all of those who love to drink wine but who do not necessarily know much about it. Therefore our bottles would be reliable, affordable and simple. They wouldn't be known for a sophisticated palette most of us can't even detect, but for simply being good. So that anyone can go and purchase tasty wine without being a connoisseur or playing wine-roulette for 30 minutes in a store.”

4_bottles_color.jpg
color_3_bottles.jpg

“The design was inspired by geometry, simplicity and minimal yet bold style. We connected hand-drawn patterns with saturated colors and assigned them to different kinds of wine, therefore creating a small identity for each type. The exterior packaging (wrapping paper/ paper bags) was created by connecting all of the patterns and colors into one design representing the entire product.”

label_rose.jpg
pinot_grigio.jpg
pinot_noir_wrap_light.jpg

“The advertising consists of fun-facts about wine so that our customers could feel more knowledgeable and confident in their wine-picking skills. Just because they like good. wine doesn't mean they shouldn't reach for great ones in the future as well. By that, we tried to keep the product transparent both in its mission and design.”

syrah_rose.jpg
cap_white.jpg
wrap-gif-.gif
 

Designed By: Amanda Bentley and Mary Zaleska

Location: New York, USA

You may also like