Mexico-Based Delamar Serves Up Quality Seafood in Style

Parámetro Studio designed this clean packaging and branding for Delamar, a Mexican seafood and fish brand.

“Delamar is a Mexican company specialised in working with the best fish on the market. Our task was to develop the complete brand identity: naming, slogan, packaging and the overall communication. Our inspiration was the main product itself, the fish. We created a visual identity so simple and evident that our consumer will perceive it as friendly and trustable, even though it’s new on the market. For the packaging we chose a simple cardboard box to stick to the product selling budget itself, where we created a system of graphics that appear on the different boxes to create an appealing and dynamic experience every time.”

Designed By: Parámetro StudioLocation: Monterrey, Mexico