Litsa Cosmetics Come With a Simple Yet Effective Look
by Natalie Mouradian on 07/05/2018 | 3 Minute Read
LEAGUE Design Agency created the packaging for Litsa, a cosmetic brand with a simple yet effective look.
“The client is the cosmetic clinic ‘Litsa.’ The mission of the company is to extend the youth of the girls for a maximum possible period. The core values f the brand are customer care, highly professional employees and constant self-development.
Our task was to develop a unique identity, which includes many carriers, including packaging and design of social networks. For presentation to the client, we made prototypes of packaging and some carriers.”
“All carriers are divided into two categories – universal and specialized. As you probably guessed, there are five types of different procedures, namely nutrition, treatment, renewal, protection and purification. Each of the procedures is identified by its own color and pattern. It should be noticed that universal carriers are designed gray color and embossing.
Considering that the price positioning of the brand is ‘above average,’ we used high-quality paper for the production of media and post-print processing of stamping and embossing. The snow-white paper has the silvering effect, it is associated with a sterile purity.”
“Also our task was to develop a package for probes, which customers will receive after the procedures. Cosmetics used in the work are not of natural origin, but developed with the latest cosmetic innovations. That gives us the right to refuse associations with organic materials and use metal and glass. We developed a multi-level packaging for one probe and for several. Through such kind of probe, it could easily be a gift or a pleasant bonus to the procedure.”
Designed By LEAGUE Design Agency
Papers: Sirio Pearl Ice White
Art Director & Photographer: Mike Samovarov
Project Manager: Konstantin Degtiarov
Litsa Clinic: Natalia Shishatskaya
Location: Kyiv, Ukraine