Tradition Meets Modernity With This French Condiment Packaging

by Natalie Mouradian on 06/11/2018 | 3 Minute Read

Editorial photograph

Daniel & Denise is a French food product brand that received a refreshing upgrade to their branding and packaging thanks to Design Studio B.O.B. The design represents the old-school and traditional roots of the business while also giving off a vibe of modernity.

“Daniel & Denise is a delicatessen manufacturer in Lyon, France. The business holds on to two restaurants and one store, which sells a variety of self manufactured products.”

Editorial photograph Editorial photograph Editorial photograph Editorial photograph

“The most challenging thing about the redesign was to create a fresh and modern image without losing the traditional essence of this brand that over generations held onto the family business.

The fundamental elements of the previous branding like the red color and also the traditional red-white squared pattern were kept alive but were interpreted in a new and unique way.”

Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph

Designed By: Design Studio B.O.B.

Location: Germany

You may also like