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Sing Gin Aims To Highlight The Natural Beauty of Its Origin

by Natalie Mouradian on 05/30/2018 | 3 Minute Read

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Sand Creative designed the aesthetically-pleasing packaging for Sing Gin, a spirit that is crafted with beauty ideals in mind.

“‘Beauty is only Gin deep’

Sing Gin is a new family-owned gin inspired by the natural beauty of Yorkshire, and elegantly crafted for aesthetes with a taste for the sublime.

Sing Gin, Yorkshire's first premium grape gin, was conceived and created by gin aficionado and brand owner, Ian Thompson.

Ian wanted to create a gin legacy that could pass down the generations of his family and also honour his beloved home county of Yorkshire.”

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“From still to sip, every drop of Sing Gin reflects their belief in the life-affirming power of natural beauty. The natural beauty of Yorkshire in particular.

The founders live in Kettlesing village deep in the Yorkshire Dales. This ‘area of outstanding natural beauty’ inspired our gin’s elegantly uplifting character and the Sing name.

The beauty continues across the brand identity, inspired by the local UNESCO world heritage site of the Studley Royal Water Gardens.”

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“Sing Gin’s central shape represents a small temple reflected in a tranquil lake. Behind this stand a row of trees with the botanicals found in Sing Gin growing from the branches.

At the top of the temple a gargoyle with botanicals woven into his hair and beard stands guard.

The screen-printed tree-line design wraps continuously around the bottle and uses translucent ink to reflect the qualities of the water in the lake.”

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Designed By: Sand Creative
Creative Direction: Sean Harvey
Client: Ian and Richard Thompson, Sing Gin
Photography: Scott Kimble
Location: Kent, United Kingdom

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