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These Spirits From a California Distillery Come With a Fresh Modern Look

by Natalie Mouradian on 05/30/2018 | 4 Minute Read

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We’re digging the delicate yet friendly vibes from this spirit packaging. Hint Creative designed the fresh branding and packaging for You & Yours Distilling Co., a California-based brand founded by a female distiller.

“You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).”

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“They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Hint was tasked with creating the brand identity for You & Yours Distilling Co. and the packaging and branding for their two signature lines. The logo was custom drawn, a representation of their 100% craft distilled spirits. Laura describes You & Yours’ aesthetic as ‘approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.’”

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“The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.”

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Designed By: Hint Creative
Designers: Analisa Estrada, Cinthya Lopez, and Arlo Vance
Creative Director: Christian Hansen
Client: You & Yours Distilling Co.
Location Photography: Lindsey Marie 
Product Photography: Derek Israelsen
Location: Salt Lake City Utah, USA

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