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Check Out This Adorable Cafe Branding and Packaging That Features a Mythical Gorilla

by Natalie Mouradian on 05/24/2018 | 3 Minute Read


Minimalist has designed this adorable packaging and branding for CAFÉ ULLA, a special cafe that is located on Ulleung Island, a scenic island off the coast of South Korea.


“CAFÉ ULLA(Ulleung+Gorilla) is derived from tales of a gorilla that protects Ulleung Island. 

Unlike his muscular appearance, ULLA is an adorable gorilla who loves nature and flowers. 

Long ago, he repelled the goblins that tortured the villagers and became a guardian of Songgotsan Mountain.”


“CAFÉ ULLA is located in the northern part of Ulleung Island. In spite of the beautifully preserved areas including the 8 spots; Songgot Peak, Nari Basin, Seonginbong Virgin Forest, Spirit Mineral Spring, Punghyeol, Yongchulso, Seokpo Observatory and Gwaneumdo Island, the northern part of Ulleung Island is still unknown to many tourists. 

In order to vitalize and promote the hidden gems in the north, CAFÉ ULLA provides the guests with a trekking map and encourages the guests to explore the spots.”


Designed By: Minimalist
Creative Direction / Photography: Wonchan Lee
Illustration/Character Design: Ohyun Kwon
Project Managing: Ju-Hwan Kim, Sang-A Kim of KOLON Group
Location: Seoul, Korea

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