Antonina Kozlova and Kanokpon Yokchoo created the packaging and branding for 10 pt, a brand of t-shirts with environmentally friendly packaging.
“We have created a concept of tubes, made of paper. The t-shirts are rolled and stored inside them. This shape takes up less space compared to the standard boxes and requires less material.”
“Each paper tube is made like a spiral. When it is reassembled, on the inside one can find a measure tape. The caps of the tube then become a case for the measure tape. This way almost nothing is thrown out and the packaging becomes a product in itself.
“The materials are 100% recycled: paper for the body of the tube and molded pulp for the caps. The t-shirts are made of organic cotton.”
“The caps have stickers with a barcode on them for identification of the products while shipping. The other cap contains info on the t-shirt for the customer: material, size, country of production, etc. As our t-shirts will be ordered from a website, the customer will find information on the reuse possibilities of the packaging online. The branding consists of bright colours and illustrations made by hand to create a fun and friendly user experience.”
Designers: Antonina Kozlova and Kanokpon Yokchoo
Location: Germany
