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Chatanooga's Brews Come With a Wonderful Vintage-Inspired Look

by Natalie Mouradian on 04/24/2018 | 4 Minute Read

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Widgets & Stone have created this vintage-inspired design for Chattanooga Brewing Company’s new range of brews.

“Chattanooga Brewing Company opened in 1890 under the direction of George Reif, and operated until 1915 when Prohibition forced them to close their doors. The brand laid dormant until 2010 when a pair of engineers with a passion for brewing saw an opportunity to resurrect it.”

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“Widgets & Stone was pleased to find a treasure trove of historical branding artifacts from Chattanooga Brewing Company’s heydays, prior to Prohibition. In order to honor that vibrant heritage – and also to stand out from the saturated colors and wild illustration styles of the microbrew packaging scene – the design team focused on spare and simple design solutions. 

The new brand continues to roll out over the coming months: new products, merchandise and restaurant graphics.”

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Designed By: Widgets & Stone

Creative Direction: Paul Rustand

Art Direction & Design: Mark Slawson, Travis Hitchcock

Writing: Jacob Biba

Photography: Lindsey Lowe

Location: Chattanooga, Tennessee

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