This Elegant Restaurant Branding and Packaging Was Inspired By The Region of North Italy

by Natalie Mouradian on 04/23/2018 | 3 Minute Read


HUMAN designed this elegant packaging and branding for Nolita, an Italian restaurant inspired by Tuscan villas that is located in the heart of Mexico City.

“Our branding proposal for Nolita was inspired by classic monograms found in Tuscan Villas at the north of Italy. We convey an eclectic identity by combining classic symbols with modern applications. The name Nolita derives from North Little Italy, due to the neighborhoods found in many parts of the world that once were iconic Italian immigrant boroughs.”


“We developed four logos that add a more dynamic approach towards the services the restaurant offers.

The color palette, which takes the main colors found in Italian cuisine as a base, are composed by red, yellow and green. The typographic selection also founds balance between classic and modern.”


“Nolita suggests an atmosphere suitable for enjoying and sharing traditional Italian food with family and friends.

Bon Appétit!”


Designed By: HUMAN
Designer: Alejandro Flores
Photographer: Pepe Molina
Art Direction: Maria Jose Du Solier
Location: Mexico City

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