Vendors line the halls of Fancy Food Fest

Vueltabajo is An Artsy Wine That Encourages You To Share

by Natalie Mouradian on 04/18/2018 | 4 Minute Read


We love how this wine bottle incorporates mixed-media art in order to create a dynamic packaging solution. Futura designed the packaging for Vueltabajo, a Mexican wine that also features an interactive element within its label.

“‘Every time I will feel less and remember more …’ quoting these words from Julio Cortázar, what a fortune it would be if we could save good moments, if we could collect them, to be able to relive them again and again. What would be better than to repeat a good conversation among friends, those that are accompanied by a glass of wine, or several of them, those we wish would have lasted a little longer.”


“Under this premise of gathering friends and accumulating moments, we designed a detachable label in which you can write the people with whom you shared this bottle of wine. We wanted to create something that looked different to what we are used to and that breaks with the standards on how a good wine should look, we used minimalist editorial design that is counteracted with paint strokes that intervene the black and white photography. It pays tribute to one of the greatest writers of our time.

Vueltabajo, a wine that tastes better when shared.”


Designed By: Futura
Photography: Rodrigo Chapa
Location: Baja California, Mexico

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