Hualongchi is a Chinese beer that has a minimal color palette and a story behind its label illustration.
“There is a street in the Tianxin District of Changsha City called Longchi. According to legend, this ancient street has a blacksmith shop. There is an old shopkeeper and a primary school student in the shop. The owner is selfish and greedy, and the apprentice is kind and loyal. One day, the owner was sick. He grabbed his apprentice and said, ‘After I die, I don’t want to bury it and throw it in the well outside the door. Only on the first day of the fifteenth, you will throw a cock into the well.’
After his death, the apprentice pressed the owner and threw the owner’s body into the well. At the beginning of the fifteenth, he threw a rooster into the well. Soon, the apprentice married a virtuous wife and lived a happy life.”
Illustrator: Zhang Yin
Client: Jiuzhou Trading Company
Location: Changsha, China
