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A Fresh Take on Meal Kit Packaging Helps This Brand Stand Out

by Natalie Mouradian on 04/16/2018 | 2 Minute Read

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In a sea of meal kits, the design for this one is sure to stand out. Conflict designed the packaging for these meal kits from Longo’s, a Canadian favorite go-to grocery store.

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“Longo's is Ontario's most loved chain of grocery stores. The packaging design for their new Meal Kits needed to accommodate smaller print runs because of an ever-changing menu offering. We developed a single core box and a modular labeling system to allow for sudden recipe changes and a constantly rotating recipe list. The extra-large typography around the perimeter of the box was inspired by the idea of a modern Italian lunch box.”

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Designed By: Conflict
Client: Longo's
Designers: Niall Kelly, Christian Hanson
Creative Director: Niall Kelly
Strategy Director: Jason Last
Location: Toronto, Canada

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