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Student Concept

This Gelato Packaging Comes With a Fun Look That Celebrates Its Origins

by Natalie Mouradian on 04/04/2018 | 3 Minute Read


The Branding People created this bright and bold conceptual packaging for Pipiri Papiri, a gelato shop located in Mexico City. The fun illustrations reflect a variety of icons that represent Italy and Mexico.


“Pipiri Papiri is a gelato shop located in Colonia Roma, one of the hippest neighborhoods in Mexico City, with a genuine blend between Italian tradition and Mexican charisma. Just as the products, this branding proposal is fun, bold and full of flavor.”


“The graphic path goes over a vibrant color palette and a bold, lively iconography; the project’s brand identity reflects the rich folklore of both cultures across all the visuals and graphic applications.”


Designed By: The Branding People
Location: Mexico City, Mexico

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