Vendors line the halls of Fancy Food Fest

This Candle Kit Comes With Airy Feminine Packaging

by Natalie Mouradian on 04/04/2018 | 3 Minute Read


Student Vanessa Berglund came up with the branding and packaging for Incandescence, a conceptual home fragrance brand. The design features a light color palette and beautifully illustrated motifs in order to create an overall feminine look.


“Incandescence is a brand I developed through coursework that prioritizes quality, sustainable ingredients in candle making. This collectors edition candle making kit supplies the user with ingredients to make their own candles (soy wax flakes, candle wicks, and scented oils), matchsticks, and four illustrated, metal candle tins with intricate line art that corresponds to the flavors of the scented oils (rose, orange, chamomile, and patchouli). The kit is housed in an engraved wood box that I designed and constructed.”


Designed By: Vanessa Berglund
Creative Direction: Hannah Johnson
School: University of Minnesota, Twin Cities
Location: Minneapolis

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