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This Gin Packaging Captures a Night Out In New York With a Whimsical Approach

by Natalie Mouradian on 03/21/2018 | 2 Minute Read


Sand Creative designed this attention-capturing packaging for Winklepicker, a gin that took inspiration from the Tribeca neighborhood in New York City.

“Inspired by a night out in Tribeca, New York, Winklepicker was born of a desire to offer the consumer a new excitingly versatile and superior spirit.


“Crafted to accompany you on your night out, Winklepicker illustrates a journey through Tribeca with music venues, basement clubs, card games and after parties. The red side strip is topped and tailed with elaborate detail found at the top of the cast iron buildings found around Tribeca.

All of this surrounds a heart. After the harsher elements (the head and the tail) have been removed, all that remains is the the very best of the distilled liquid.

‘The heart of the spirit.’

Winklepicker is an illustrative collaboration with well respected artist DZO Olivier.”


Designed By: Sand Creative
Creative Direction: Sean Harvey
Client: Tribeca brands. John Ballance. 
Illustration: DZO Olivier
Location: Kent, UK

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