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Check Out The Beautiful Packaging for Clicquot Arrow

by Natalie Mouradian on 03/14/2018 | 3 Minute Read

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One of the most famous luxury champagne brands, Veuve Cliquot is no stranger to creating unique editions of their products that come in highly covetable packaging solutions. We’ve seen them do this with their Clicquot Mail Collection, Clicquot Fridge, Fashionably Clicquot, and now with Clicquot Arrow. SERVAIRE&CO was the agency responsible for bringing this wonderful arrow-shaped collector’s edition packaging to life.

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“Turning a simple package into a collector’s item!

The opportunity to transform a simple packaging into a memory box, a decorating reminder collector, user-adjustable.

Champagne packaging is a key factor in the identification and the imagination of the brand.”

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“To pay tribute this year again to the exceptional Veuve Clicquot Ponsardin story, since its foundation in 1772, especially marked by great expeditions throughout the world and its spirit of adventure, and in order to enhance the brand visibility, the agency has imagined a new specific and audacious yet elegant packaging offer, part of the new program 'Clicquot Journey', inspired by the traditional road signs:

The Clicquot Arrow can point the way

The Clicquot Arrow metal case, with a sliding lid, contains one 75cl bottle of Veuve Clicquot Yellow Label Brut.

A collection of 29 global destinations, from Tokyo to Los Angeles, Rome to Paris will be available, for the markets to create their own itinerary, throughout the year, by gathering cases of six cans, according to thematic journeys such as music, fashion, design, summer or according to their own inventiveness.”

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"The packaging, often used as a gift, embodies a strong imaginary for the one that receives it. A clever way to get a little closer to the emblematic city of Reims, the historic site of the Veuve Clicquot House, wherever one is."

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Designed By: SERVAIRE&CO
Art Directors: Sébastien Servaire, Candido de Barros
Photographer: Arnaud Guffon
Client: Veuve Cliquot
Location: France

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