basd is a new skincare line that wants to bring organic and authentic products to consumers. With a fresh modern look comprised of sans serif type and geometric elements, this brand is definitely one to watch.
“basd: A Plant-Based, ‘No BS’ Venture
Beginning with an organic, coffee-based body scrub, our client’s vision was to launch a premium line of body products that has strong appeal as a high velocity consumer brand.
Tapping into his passion for creating brands with a strong culture and purpose, we collaborated with Phil to help launch basd, a premium line of organic and cruelty-free body care products.”
“Working with Phil’s desire for a minimalist, industrial feel, we refined the brand’s proposition, crafted its messaging and created a playfully-sophisticated brand identity and packaging program.
The brand expresses a ‘cut-the-crap’ ethos both in the products and attitude summarized by a cheeky tagline: ‘Good to Be Nakd’ empowers people to take comfort in their own skin.”
“We developed a bold identity and created a versatile visual vocabulary that expresses the brand’s confidence across all packaging and marketing collateral. We were inspired by the abstract beauty and clean aesthetics of modernist movements like Bauhaus and devised patterns and colour coding to evoke sensual efficacy.”
Agency: Dossier
Art Director: Don Chisholm
Designers: Arran Murphy, Pat Smith, Reg Dick, Pat Ho, Naomi Mendoza
Printer: MediaWorks
Location: Canada
