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Bahroma Ice Cream's Packaging Captures the Colorful Spirit of Asia

by Natalie Mouradian on 03/14/2018 | 2 Minute Read

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Depot WPF designed this visually stunning packaging for Bahroma ice cream. The inspiration for the packaging came from the colorful and eclectic continent of Asia.

“Bahroma is the new brand of ice cream which was created as a kind of oriental sweets. Among the diversity of these desserts, the concept of ‘oriental ice cream’ was practically unknown. This idea formed the basis for a unique packaging solution.”

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“Exotic and fashionable design of the packaging combines traditional oriental ornaments with new trends in modern graphic all over the world. The name ‘Bahroma’ which means ‘fringe’ in English is associated with the spirit of bright oriental Asia without reference to a specific place.

Bahroma is a beautiful embodiment of mysterious orient which shines with colors, and smells with spices.”

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Agency: Depot WPF
Art Director and Designer: Nikita Ivanov
Creative Director: Alexey Fadeev
Copywriter: Anastasiya Tretyakova
Account Manager: Tarasova Ksenia
3D: Vitaly Gavrish
Client: Food One (Kazakhstan)
Location: Russian Federation

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