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Nespresso's "Origins of Coffee" Campaign Is Bringing All the Botanical Vibes

by Natalie Mouradian on 02/20/2018 | 2 Minute Read

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Mariana Rodrigues collaborated with luxury coffee brand Nespresso to create a series of stunning illustrations that live across packaging, animations for social, window displays, print, and in-store to celebrate their new global 'Origins of Coffee' campaign.

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The brief was to 'unveil the tales from the coffee cradles,' leading the consumer on a captivating journey of discovery about the origin of coffee in Ethiopia and Uganda (the Arabica and Robusta varieties, respectively) and the mythology surrounding each.

Mariana's botanical-heavy illustrations can be seen on the packaging, as animated visuals across social and digital out-of-home adverts, as well as recreated as large scale paper-cut installations in the window display of their flagship stores globally.

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Agency: Jelly London

Illustrator: Mariana Rodrigues

Client: Nespresso Global

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