Nespresso's "Origins of Coffee" Campaign Is Bringing All the Botanical Vibes
by Natalie Mouradian on 02/20/2018 | 2 Minute Read
Mariana Rodrigues collaborated with luxury coffee brand Nespresso to create a series of stunning illustrations that live across packaging, animations for social, window displays, print, and in-store to celebrate their new global 'Origins of Coffee' campaign.
The brief was to 'unveil the tales from the coffee cradles,' leading the consumer on a captivating journey of discovery about the origin of coffee in Ethiopia and Uganda (the Arabica and Robusta varieties, respectively) and the mythology surrounding each.
Mariana's botanical-heavy illustrations can be seen on the packaging, as animated visuals across social and digital out-of-home adverts, as well as recreated as large scale paper-cut installations in the window display of their flagship stores globally.
Agency: Jelly London
Illustrator: Mariana Rodrigues
Client: Nespresso Global