The Dieline's 2018 Trend Report: E-Commerce Packaging Becomes Experimental

by Natalie Mouradian on 02/27/2018 | 2 Minute Read

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There has been a large uptick in e-commerce. The overall percentage of E-commerce retail sales are perhaps surprisingly small— 9 percent of sales in the US and 17 percent in the UK— but with sustained growth. If brands don’t have E-commerce optimized packaging, they are missing a huge opportunity.

People are now purchasing their everyday items online, so buying something online besides your routine staples adds a whole new level of consumer expectations. E-Commerce packaging also gives brands a new environment to experiment and innovate: the consumer’s homes and social feeds. Companies like Packlane are enabling startups and challenger brands to create fully branded e-commerce packaging on-demand.

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Seed to Serum

Seed to Serum’s plant-based skincare line has released a conceptual packaging system inspired by rose quartz for its color, irregular shapes and healing properties. It’s also a nod to the minerals our skin needs, and each box is accented by gold leaf reminiscent of what you’d find on a traditional apothecary window.

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Purina Beyond

Purina Beyond wanted to leverage the trend in online shopping for everyday goods by creating a unique packaging experience for their customers that would differentiate from the Purina products you can buy at any brick and mortar grocery store. Using frustration-free packaging, “The resulting design is elegant and sophisticated, free from the traditional pack messaging that’s needed on shelf.”

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TERMINAL X

For the packaging design of online fashion company TERMINAL X,  Dan Alexander & Co. created a bold typographic treatment where the message and letterforms became a graphic pattern to illustrate the core elements of the brand.

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