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Moschino's Adorable Mascot Takes on Sephora With a Collaboration

by Natalie Mouradian on 03/06/2018 | 2 Minute Read


Combining the best in beauty and fashion, Sephora came together with fashion house icon Jeremy Scott to create one of the most talked-about collaborations of 2017, their Moschino and Sephora collaboration.


Non-Disposable - Wearable Packaging
A few of the pieces in this collection feature a non-disposable, wearable packaging design. The Bear Necklace has an opening where you can place your lip gloss for on the go use or to simply make a fashion statement. The Large bear eyeshadow palette gives the consumer the ability to pop out the eye shadows and use the packaging as a clutch. This wearable capability goes is fun and something that will continue on rather being tossed in the trash after use.

The Perfect Mascot
Moschino chose to design the packaging around their successful fragrance and icon mascot, Toy. Not only is he such a cute little bear, he worked perfectly to translate into the compacts and the packaging. Moschino’s first foray into makeup only seemed logical going into our first foray into fragrance under Jeremy Scott. Even the brush hairs in this collection mimicked real teddy bear hair.


Secondary Packaging
To go on theme with the rest of the collection the secondary packaging was created to look like actual toy packaging. With fun "feel me" cut outs in the box and a primary color scheme, the packaging itself complimented the theme of the collection beautifully.


Designed By: HCT Group

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