Vendors line the halls of Fancy Food Fest

This Conceptual Craft Beer Packaging Comes With Beautiful Intricate Illustrations

by Natalie Mouradian on 02/15/2018 | 3 Minute Read

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Marek Jagusiak designed this conceptual packaging for Hopfest, a craft beer brand. The design takes a modern approach with striking typography and intricate linework illustration being the driving forces behind the overall design.

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“Hopfest displays a traditional approach to a beer label design. In order to not become too conventional though, there are few tongue-in-cheek elements within it. The shape of the bottle is quite unique so hopefully, the overall appearance presents itself as a fusion of old and new.”

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“Hopfest is comprised of 4 styles of craft beer. The challenge I had in my mind was to execute a line of packaging for a high-end product with a minimal amount of resources and materials. The graphic design was supposed to be a primary means of ‘selling the product.’”

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Designed By: Marek Jagusiak
Location: Poland
 

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